The Tween Scene Is a Retail Store Catering to 8-

question 8

Multiple Choice

The Tween Scene is a retail store catering to 8- to 12-year-old boys and girls.It advertises regularly both on radio and in the daily newspaper.The month prior to the beginning of each new school year,the store buys extra advertising space and time.This is an example of a(n) _____ scheduling plan.

• A) continuous
• B) replication
• C) interval
• D) seasonal
• E) pulsing

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Definitions:

Prestige Pricing

Psychological pricing strategy used with goods whose quality is difficult to determine by inspection or for products about which consumers have little solid information.

Price Skimming

Setting the price of a new product higher than expected to recover development costs.

Penetration Pricing

Setting the price of a new product lower than expected to gain fast market share.

Development Costs

Development costs are expenses associated with the creation and design of new products or services, including research and development.