An Article in Business Week About the Reengineered Honda CRV

question 39

Multiple Choice

An article in Business Week about the reengineered Honda CRV is an example of:

• A) a sales promotion
• B) free advertising
• C) direct marketing communications
• D) newspaper advertising
• E) publicity

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Definitions:

Obligation

A duty or commitment to fulfill a contractual, legal, or moral requirement.

Rescission

The legal action of cancelling, terminating, or annulling a contract, restoring the parties to their original positions prior to the agreement.

Surety

A person or entity that takes responsibility for another's performance of an undertaking, such as fulfilling the terms of a contract.

Fraud

A deliberate deception practiced to secure unfair or unlawful gain.