Toys "R" Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 59

Multiple Choice

Toys "R" Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys "R" Us was one of those retailers.The retailer has enlisted basketball superstar,Shaquille O'Neal,in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys "R" Us.What appeal is Toys "R" Us using by enlisting Shaquille O'Neal in the "Join Shaq Give Back" promotion?

• A)Admiration
• B)Love and Romance
• C)Vanity and Egotism
• D)Environmental Consciousness
• E)Profit

---

Definitions:

Skill Progression

A systematic approach to incrementally increase the difficulty or complexity of a skill being learned.

Physical Change

An alteration in which the form or appearance of matter is changed, but not its composition.

School Assessment

The evaluation process used in educational settings to measure students' knowledge, skills, and achievements.

Plotting

The act of marking or mapping out points, often used in data analysis to visually display trends or distributions.