While Many Catalog Retailers Send Out a Standard Catalog to All

question 38

Multiple Choice

While many catalog retailers send out a standard catalog to all potential customers,Lands' End uses information it has gathered about customers in its CRM system to target the catalog to the individual.This approach used by Lands' End is an example of the _____ approach.

• A)shotgun
• B)rifle
• C)square peg
• D)fishing pole
• E)All of these statements can be used to describe the approach used by Lands' End.

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Definitions:

Culturally Skilled

Having the knowledge, sensitivity, and ability to effectively interact with and respect individuals from different cultures and backgrounds.

Ethnically Diverse

Describes a group or population composed of individuals from various ethnic backgrounds or heritages.

Eclectic Therapist

A therapist who employs a variety of psychological theories and techniques to create a customized approach to therapy.

Porosity

The measure of void spaces in a material, indicating the capacity to hold fluids.