_____ Is the Addition of Information to Customer or Prospect

question 59

Multiple Choice

_____ is the addition of information to customer or prospect records for the purpose of better describing or better determining the responsiveness of customers or prospects.

• A) Information formatting
• B) Database enhancement
• C) Data mining
• D) Data shading
• E) Predictive modeling

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Definitions:

Increases Persuasiveness

Enhancing the ability to convince others to agree with an argument, viewpoint, or request.

Distraction in Persuasion

The use of unrelated stimuli to divert attention during persuasion to potentially increase susceptibility to the message.

Weak Argument

Describes a line of reasoning lacking in persuasiveness, either through poor logic or insufficient evidence.

Distracting Audience

Techniques or methods used to divert the attention of an audience away from a specific focus or topic.