Which of the Following Techniques Used to Analyze Marketing Databases

question 70

Multiple Choice

Which of the following techniques used to analyze marketing databases considers whether a customer has made a purchase recently as well as how often that customer makes a purchase?

• A) Recency-frequency-monetary analysis (RFM)
• B) Predictive modeling
• C) Customer valuation
• D) Data mining
• E) Lifetime value analysis

Understand the sequencing and effectiveness of various influence tactics in leadership.

Recognize the relationship between leader power and the use of influence tactics.

Identify different influence outcomes such as commitment, compliance, and resistance, and their significance in leadership.

Comprehend the impact of leader's behavior and consistency on organizational culture and influence tactics.

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Definitions:

Transactive Memory

A system through which groups collectively encode, store, and retrieve knowledge, significantly impacting group performance.

Team Training

A process aimed at enhancing the efficiency, understanding, and skills of a group of people working together towards common objectives.

Individually

This term refers to something done by a single person or entity, without the involvement of others, highlighting actions or decisions made independently.

Teams

Groups of individuals working collaboratively towards a common goal or project, characterized by roles, interdependence, and collective responsibility.