While Selecting a Restaurant, Donna Thought About All of Her

question 35

Multiple Choice

While selecting a restaurant, Donna thought about all of her favorite places and finally chose Red Lobster because she loves the food and it has been a while since she ate there. In making this decision, Donna used which method to evaluate the possible choices?

• A) evoked set method
• B) multiattribute
• C) affect referral
• D) attitude formation

---

Definitions:

Brand Personality

The set of human characteristics associated with a brand, which influence how consumers perceive and relate to the brand emotionally.

Human Characteristics

Traits or features that define or distinguish human populations and individuals.

Logotype

A unique design of a company’s name in a specific, fixed style of type, used as a visual symbol of the company’s identity.

Trademark Office

A government agency responsible for registering and protecting trademarks, which are symbols, logos, or names that distinguish goods and services.