When the Buying Center Members Find Out That Leasing a Fleet

question 52

Multiple Choice

When the buying center members find out that leasing a fleet from one car rental company has the advantage of a better repair service contract than other companies provide, they are in which stage of the business-to-business buying process?

• A) identification of vendor
• B) establishment of specifications
• C) vendor selection
• D) vendor evaluation

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Definitions:

Independent

A variable or condition that is manipulated or classified in an experiment to investigate its effect on the dependent variable without being influenced by other variables.

Deviations

Differences between individual observations and a central point, often the mean, in a data set.

ANOVA F Test

A statistical test used in analysis of variance (ANOVA) to determine the equality of means among three or more groups.

Multiple Regression

A statistical technique that models the relationship between a dependent variable and two or more independent variables.