What Are the Three Components of the Evoked Set Method

question 11

Essay

What are the three components of the evoked set method of evaluating purchase alternatives? Describe each.

---

Definitions:

Cognitive Therapists

Professionals who treat psychological issues by identifying and changing dysfunctional thinking patterns, attitudes, and beliefs.

Fear-Evoking Stimuli

Events, objects, or situations that trigger a fear response.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety by gradually exposing the subject to the feared object or situation in a controlled manner.

Visual Images

Pictures or representations in a person's mind or produced by imagination.