The Purchase Decision That Requires the Least Effort and Is

question 184

Multiple Choice

The purchase decision that requires the least effort and is often made quickly is a(n) :

• A)straight rebuy.
• B)modified rebuy.
• C)new task.
• D)accelerated buy.

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Definitions:

Rank Assigned

A method of assigning ordinal positions to items that are being compared, such as in the sorting of data.

Nonparametric Tests

Statistical tests that do not assume a specific distribution in the data.

Nominal Data

Data categorized without a natural order or rank, such as names, labels, or categories.

Ordinal Data

Data that can be categorized into a defined order or ranking, but the intervals between the categories are not necessarily consistent.