When Members of the Buying Center Agree to Consider IBM

question 151

Multiple Choice

When members of the buying center agree to consider IBM, Dell, and Hewlett-Packard in purchasing new computers because they are the firms that expressed interest, which stage of the business-to-business buying process is taking place?

• A) vendor selection
• B) identification of alternatives
• C) identification of vendors
• D) vendor evaluation

---

Definitions:

Positive Sense

An optimistic or affirmative attitude or interpretation towards a situation or piece of information.

Treble Damages

A legal principle that allows a court to triple the amount of damages awarded to a plaintiff in order to punish the defendant for particularly harmful behavior.

Infringement

Unauthorized use or violation of someone else's rights or agreement.

Patent Act

Legislation governing the rights of inventors to protect their inventions through the grant of patents, detailing the process of obtaining and enforcing patent rights.