The Following Are Examples of Typical Communication Objectives, Except

question 112

Multiple Choice

The following are examples of typical communication objectives, except:

• A) identify competitors
• B) encourage repeat purchases
• C) enhance firm image
• D) change customer beliefs or attributes

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Definitions:

Security Needs

Basic human requirements for safety and security, including physical safety, job security, and health.

Abraham Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy, from most pressing at the bottom to the need for self-actualization at the top.

Equity Theory

Is concerned with a person’s perceived inputs to a (work) setting and the outcomes received from that setting. The theory suggests that everyone calculates the ratio of inputs to outcomes, similar to considering a return on any investment.

Human Resource Managers

Professionals responsible for overseeing an organization's personnel management, including recruitment, training, benefits, and compliance with labor laws.