After Deciding to Use Either an In-House or External Advertising

question 45

Multiple Choice

After deciding to use either an in-house or external advertising agency, the next step of an advertising management program is to:

• A) review the company's activities in light of advertising management
• B) select the actual advertising agency
• C) develop an advertising campaign management strategy
• D) prepare a creative brief

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Definitions:

Virtuous

Exhibiting virtues such as moral excellence, righteousness, and adherence to ethical principles in behavior and character.

Rude Person

An individual who behaves in a manner that is socially inappropriate, showing little respect or consideration for others.

Implicit Propositions

Statements or conclusions that are not directly expressed but are suggested or assumed within an argument or narrative.

Syllogisms

Logical arguments where a conclusion is inferred from two given or assumed propositions, each sharing a common or middle term.