Pepsi and Coke Both Have Reached the Point That Investing

question 131

Multiple Choice

Pepsi and Coke both have reached the point that investing more dollars in advertising yields lower and lower increases in sales. The model used to illustrate this concept is:

• A) decay effects
• B) threshold effects
• C) concave downward function
• D) carryover effect

---

Definitions:

Amygdala

A part of the brain involved in processing emotions, fear responses, and emotional memories.

Hippocampus

A region of the brain important for learning and memory formation.

Prefrontal Cortex

The front part of the frontal lobe of the brain, associated with complex cognitive behavior, personality expression, and decision making.

Temporal Lobes

Regions of the brain located on either side of the head above the ears, involved in processing auditory information and associated with memory and emotion.