Geodemographics

question 28

Multiple Choice

Geodemographics:

• A) combines census data with psychographic data
• B) segments populations by generations
• C) is a form of global marketing
• D) groups consumers by region

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Definitions:

Ratio

A mathematical way to compare two quantities, indicating how many times one value contains or is contained within the other.

Lowest Terms

The simplest form of a fraction, where the numerator and denominator are reduced to their smallest possible values.

Ratio

A mathematical expression that compares two numbers by division, indicating how much of one value there is compared to another.

Share Holdings

Ownership of a portion of a company through possession of its stock.