In Terms of Market Segmentation, the Usage Segmentation Approach Offers

question 155

Multiple Choice

In terms of market segmentation, the usage segmentation approach offers each of the following advantages, except:

• A) a meaningful classification scheme based on the actual behavior of customers
• B) ability to reduce a large volume of customer data to a few, concise clusters
• C) ability to measure the growth of each cluster and the migration of customers from one cluster to another
• D) ability to compare a firm's customers with customers from competing firms

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Definitions:

Alternative Medicine

A group of diverse medical and health care systems, practices, and products that are not currently considered part of conventional medicine and are used as alternatives to conventional treatment.

Optimism

An attitude reflecting a belief or hope that the outcome of some specific endeavor, or outcomes in general, will be positive, favorable, and desirable.

Hardiness

A personality trait characterized by resilience and the ability to endure difficult conditions, contributing to effective stress management and coping strategies.

Social Support

The assistance provided by others including emotional, instrumental, informational, and appraisal support.