When a Product Positioning Strategy Is Based on the Type

question 154

Multiple Choice

When a product positioning strategy is based on the type of consumer that buys an item, the positioning approach being used is:

• A) product user
• B) product class
• C) use or application
• D) cultural symbol

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Definitions:

Source Amnesia

Source amnesia is the inability to remember where, when, or how previously learned information was acquired, while retaining the factual knowledge.

False Recollection

The phenomenon of remembering something inaccurately, involving the creation of fabricated or distorted recollections, often with high confidence in their veracity.

Proactive Interference

A type of memory interference where old information makes it harder to learn and remember new information.

False Eyewitness

A situation where a witness of an event gives inaccurate, misleading, or mistaken testimony.