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What Are the Methods of Segmenting Business-To-Business Markets

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What are the methods of segmenting business-to-business markets?


Definitions:

Attentive

The quality of being alert and paying close attention to details, showing consideration for the needs and feelings of others.

Present

Pertaining to the current time or moment; being in the place under consideration.

Future

The time or period that comes after the present, which has yet to occur and is unknown or uncertain.

Presenteeism

The act of attending work while sick, resulting in reduced productivity and potentially prolonging illness.

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