Celestial Seasonings Focuses on the Healthy Aspect of Its Green

question 210

Multiple Choice

Celestial Seasonings focuses on the healthy aspect of its green tea. This is an example of product positioning by:

• A)product user.
• B)product class.
• C)use or application.
• D)product attribute.

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Definitions:

Company's Responsibility

The duty of a corporation to act ethically towards its employees, customers, society, and the environment in its operations.

Relationship-Oriented

A business or marketing approach that prioritizes building long-term relationships with customers over immediate sales or transactions.

Salesperson

An individual who sells goods and services to others in exchange for money or other compensation.

Chamber of Commerce

A local or national organization of business owners and professionals aiming to promote and protect the interests of its members.