The Primary Reason Companies Develop a Communications Budget Using the Percentage

question 135

Multiple Choice

The primary reason companies develop a communications budget using the percentage of sales method is:

• A)it tends to be more accurate than the other methods.
• B)the budget tends to change with sales, so as sales increase there is more money available for communications.
• C)money is available for unique marketing opportunities that arise.
• D)it is simple to prepare.

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Definitions:

Causal Factor

An element or condition that directly influences the occurrence of an event or the outcome of a process.

Bathroom Floor

The surface or part of a bathroom upon which one stands, often made of tile, linoleum, or other water-resistant material.

Leak

The accidental escape of a fluid or gas through a hole or crack, or the disclosure of confidential information.

Plumbing

The system of pipes, drains, fittings, valves, and fixtures installed for the distribution of water for drinking, heating, and washing, and the removal of waterborne wastes.