The Executional Framework Is The

question 162

Multiple Choice

The executional framework is the:

• A) key idea or ideas that an advertisement is to convey
• B) key element in an advertisement that taps into or activates a consumer's personal value system
• C) design of the advertisement that attracts attention or presents information
• D) theme that explains how the message will be delivered in an advertisement

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Definitions:

Identical Elements

Identical elements is a theory that suggests the transfer of learning depends upon the similarity between the training situation and the new situation.

Vertical Transfer

The process of transferring skills, knowledge, or information from one level of an organization to another, often from higher levels to lower ones.

Horizontal Transfer

The process in which an employee moves to a different job at the same level of hierarchy in an organization, often to gain varied experience or utilize different skills.

Near Transfer

The application of learned skills and knowledge to similar contexts or situations that are closely related to the original learning environment.