In Terms of the Method of Distribution of the Advertising

question 48

Multiple Choice

In terms of the method of distribution of the advertising budget, the following are methods commonly used, except:

• A) pulsating
• B) flighting
• C) continuous campaign
• D) sporadic

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Definitions:

Rational

Based on or in accordance with reason or logic; capable of making sensible or logical decisions.

Antecedent

A preceding event, condition, or cause that logically goes before something else.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.

Cohesiveness

The property of a group that affectively binds people, as group members, to one another and to the group as a whole, giving the group a sense of solidarity and oneness.