Examlex
In terms of the method of distribution of the advertising budget, the following are methods commonly used, except:
Rational
Based on or in accordance with reason or logic; capable of making sensible or logical decisions.
Antecedent
A preceding event, condition, or cause that logically goes before something else.
Groupthink
A psychological phenomenon that occurs within a group of people, where the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.
Cohesiveness
The property of a group that affectively binds people, as group members, to one another and to the group as a whole, giving the group a sense of solidarity and oneness.
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