A Major Principle Guiding Any Advertising Program Should Be

question 5

Multiple Choice

A major principle guiding any advertising program should be:

• A) personality
• B) complexity.
• C) conversation
• D) consistency

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Definitions:

Common Size Statement

Financial statements that present all line items as a percentage of a common base figure, facilitating comparison across different periods or companies.

Liquidity Ratios

Financial metrics that measure a company's ability to pay off its short-term obligations with its liquid assets.

Return on Assets

Return on Assets (ROA) is a profitability ratio that measures the efficiency of a company in generating profit from its assets.

Average Collection Period

The average amount of time it takes for a company to receive payments owed by its customers, indicating the efficiency of its credit and collections policies.