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When Crest is featured as a "cavity fighter" in its advertising competitors aren't likely to make the same claim. This is an example of which form of cognitive message strategy?
Social Identity
An individual's sense of who they are based on their group membership(s), such as social class, family, nationality, etc.
Behavior Expectations
The anticipated or desired ways of behaving in a particular context or environment, often communicated through norms, rules, or guidelines.
Self-Appraisals
Individuals' evaluations or assessments of their own behavior, qualities, and performances.
Perceived Attractiveness
The subjective assessment of how appealing or aesthetically pleasing an individual or object is considered.
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