To Construct a Quality Leverage Point, the Creative Builds a Pathway

question 161

Multiple Choice

To construct a quality leverage point, the creative builds a pathway that connects a:

• A) product attribute to the product benefit
• B) product attribute to the potential buyer's value system
• C) product benefit to the potential buyer's value system
• D) personal value to the potential buyer's value system

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Definitions:

Symbolic

Pertaining to symbols or the use of symbols to represent ideas or qualities.

Suprachiasmatic Nucleus

A tiny region in the brain's hypothalamus responsible for controlling circadian rhythms, essentially acting as the body's internal clock.

Biological Rhythms

Natural cycles of change in bodily functions or activities, such as the circadian rhythm that governs sleep-wake cycles.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, which can cause intense euphoria but also significant physical and psychological harm.