Using "Regular Person" Models in Advertisements Are Being Used by Companies

question 90

Multiple Choice

Using "regular person" models in advertisements are being used by companies such as Wal-Mart in response to:

• A) the decrease in the use of fear advertising tactics
• B) the ineffectiveness of rational advertising tactics
• C) the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body
• D) the need to reach female audiences, who do most of the buying in the household

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Definitions:

Net Sales

Net sales represent the total revenue from sales transactions after deducting returns, allowances for damaged or missing goods, and discounts.

Internal Document

A type of document used within an organization for communication, record-keeping, or operational purposes, not intended for external distribution.

Voucher

A document that serves as evidence of a transaction and authorizes the payment or receipt of money.

Voucher System

An accounting system that involves preparing and using vouchers—documents that authorize and detail the payment of a liability to a supplier.