Using a Popular Song in an Advertisement

question 190

Multiple Choice

Using a popular song in an advertisement:

• A)does not have as much of an effect as writing a new tune.
• B)transfers the emotional affinity for the song to the product.
• C)creates brand parity.
• D)interferes with brand recall ability.

---

Definitions:

Secondary Union

The healing of a bone fracture with the presence of a gap that fills with connective tissue before complete bone healing occurs.

Tissue Spaces

Areas within the body occupied by fluids or loose connective tissue, allowing for the movement and transportation of substances.

Granulation Tissue

New vascular tissue in granular form on an ulcer or the healing surface of a wound.

Scab

A crust that forms over a wound or sore during healing, composed of dried blood, plasma, and other bodily fluids.