In Terms of Source Characteristics, Trustworthiness Is the Degree of Confidence

question 128

True/False

In terms of source characteristics, trustworthiness is the degree of confidence or the level of acceptance consumers place in a spokesperson's message.

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Definitions:

Attendance

The act of being present at a particular place or event.

Persons

Refers to individuals or entities that are capable of possessing rights and duties.

Long-Run Equilibrium

A market condition where supply equals demand, all firms are maximizing profit, and no firm has an incentive to change its output.

Club Meeting

An organized gathering of members belonging to a particular club or group to discuss matters of common interest.