In the Opening Vignette About Dove, Age-Compression Marketing Referred to the Marketing

question 169

Multiple Choice

In the opening vignette about Dove, age-compression marketing referred to the marketing of products to:

• A) young girls that will make them look older
• B) older women that will make them look like a teenager
• C) young people
• D) individuals whose purchase behavior does not match their chronological age

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