When Crest Is Featured as a "Cavity Fighter" in Its

question 52

Multiple Choice

When Crest is featured as a "cavity fighter" in its advertising competitors aren't likely to make the same claim. This is an example of which form of cognitive message strategy?

• A) generic
• B) preemptive
• C) hyperbole
• D) comparative

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Definitions:

Posture

The way in which an individual holds their body while standing, sitting, or lying down, important for health and ergonomics.

Action Potential

A short-lasting event in which the electrical membrane potential of a cell rapidly rises and falls, allowing neurons to communicate.

Potassium Ions

Positively charged atoms that are essential for various physiological processes in living organisms, including nerve impulse transmission and muscle contraction.

Sodium Channels

Membrane proteins involved in the conduction of sodium ions through neuronal and muscle cell membranes, crucial for generating electrical signals.