Which Message Strategy Is Designed to Trigger Impulse Buys

question 55

Multiple Choice

Which message strategy is designed to trigger impulse buys?

• A) unique selling proposition
• B) resonance
• C) affective
• D) conative

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Definitions:

Communicated

Communication involves the act of sharing, exchanging, or transmitting information, ideas, or feelings between individuals or entities, through various means.

Offeree

The person to whom an offer is made, typically in the context of contract formation.

Rejection

Rejection refers to the act of refusing to accept, submit to, believe, or make use of something.

Acceptance

The agreement to the terms of an offer, thereby creating a contract.