An Ad That Is Targeted Toward Stay-At-Home Wives, Which Begins

question 48

Multiple Choice

An ad that is targeted toward stay-at-home wives, which begins with this phrase, "Since I stopped working, I have more time for my kids," is emphasizing:

• A) likeability
• B) similarity
• C) consistency
• D) continuity

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Definitions:

Sales Returns

Goods returned by customers to the seller after the sale, often due to defects, not meeting the buyer's needs or other reasons.

Cash Sale

A transaction in which goods or services are paid for and received at the time of sale, using cash or its equivalents.

Discount Period

The time frame within which a payment can be made at a reduced rate before it reverts to the full price.

Accounts Receivable

The money owed to a business by its clients or customers for goods or services delivered but not yet paid for.