If Effective Reach And/or Effective Frequency Are Too High

question 93

Multiple Choice

If effective reach and/or effective frequency are too high:

• A) the company needs a larger advertising budget
• B) the company spent all of its advertising budget
• C) some of the company's budget may be wasted on extra exposures
• D) the company may need to choose additional media for future ads

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Definitions:

Smoking Habit

The regular and habitual inhalation of smoke from burning tobacco products.

Humanistic Therapy

A therapeutic approach focusing on a person's individual nature, emphasizing personal growth and self-actualization.

Experimental Research

A research method in which an investigator manipulates one or more variables to observe the effect on some behavior or mental process.

Exposure

A therapeutic technique used in psychology to help individuals confront their fears by gradually exposing them to the feared object or context without any danger.