A Negative Comparison Ad That Causes People to Dislike the Sponsor

question 197

Multiple Choice

A negative comparison ad that causes people to dislike the sponsor brand may be due to:

• A)the preemptive claim of superiority.
• B)a generic demonstration of product quality.
• C)spontaneous trait transference.
• D)internal cognitive consistency.

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Definitions:

Standard Error

A statistical measure that quantifies the amount of variability in the sampling distribution of a statistic, often used to estimate the accuracy of sample means.

Sample Means

The average value obtained from a sample, used as an estimate of the population mean.

Null Hypothesis

An initial assumption made for statistical analysis that suggests no significant effect or relationship exists between variables.

Proportion

A measure that represents a part of a whole as a fraction or percentage.