Of the Following Principles Used in Developing Effective Advertisements, Which

question 167

Multiple Choice

Of the following principles used in developing effective advertisements, which helps viewers move the advertising message from short-term memory to long-term memory?

• A) simplicity
• B) consistent positioning
• C) identifiable selling point
• D) visual consistency

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Definitions:

Expected Value

In statistics and probability theory, the average result of a random variable, computed as the weighted average of all possible values.

Expected Utility

A theory in economics that assesses options under uncertainty, predicting choices that maximize utility based on expected outcomes.

Marginal Utility

The added satisfaction that a consumer gains from consuming one more unit of a good or service.

Risk-averse

A characteristic of individuals or entities that prefer to avoid risk in investment choices, opting for safer, less uncertain options.