A Spokesperson's Credibility Is Derived from the Composite of Attractiveness

question 130

True/False

A spokesperson's credibility is derived from the composite of attractiveness, likeability, trustworthiness, and intelligence.

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Definitions:

Peer-To-Peer

A communications model that is decentralized, where every participant has equal capabilities, and both parties can start a communication session.

Rent

Payment made periodically by a lessee to a lessor for the use of premises or other property.

Intangibility

A characteristic of services that implies they cannot be seen, touched, or physically measured.

Evaluating Services

The process of assessing the quality, effectiveness, and satisfaction of services provided to customers.