One Danger of Using a CEO or Other Prominent Official

question 191

Multiple Choice

One danger of using a CEO or other prominent official of a corporation is that the person may not possess the source characteristics of:

• A)trustworthiness and expertise.
• B)attractiveness and likeability.
• C)credibility and expertise.
• D)likeability and trustworthiness.

---

Definitions:

Business Purpose

The underlying reason or primary goal for the existence of a business or organization, beyond just making profit.

Capital Needs

The amount of funding a business or project requires in order to finance its operations, investments, and growth effectively.

Business Plan

A detailed document outlining the goals, strategies, financial forecasts, and operational structures of a business intended to guide its growth and success.

Funds

Financial resources that are allocated for a specific purpose, project, or investment.