Which Approach Suggests That One Ad Exposure Is Enough to Affect

question 4

Multiple Choice

Which approach suggests that one ad exposure is enough to affect an audience when that person or business needs the product or has an interest in the product?

• A) three-hypothesis theory
• B) recency theory
• C) the media multiplier effect
• D) the intrusion value concept

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Definitions:

John Maynard Keynes

An economist hailing from Britain, whose groundbreaking ideas redefined the scope of macroeconomics and governmental policy initiatives.

Karl Marx

A 19th-century philosopher, economist, and revolutionary socialist who developed the theory of Marxism, focusing on the conflicts within capitalism and its eventual overthrow.

Milton Friedman

An influential American economist known for his strong belief in free-market capitalism and for his role in the development of monetarism.

Murray Weidenbaum

An economic advisor and scholar known for his work on public policy and regulation, serving as the chairman of the Council of Economic Advisers under President Ronald Reagan.