Gross Rating Points Are Measured by Multiplying Ratings Times Frequency

question 20

True/False

Gross rating points are measured by multiplying ratings times frequency.

---

Definitions:

Gestures

Movements of the body, especially hands and head, used to communicate an idea or feeling.

E-Mail

A method of exchanging digital messages across the Internet or other computer networks.

Verbal Message

The conveyance of information or ideas through spoken words as opposed to non-verbal methods.

Nonverbal Communication

The transmission of signals or messages through body movements, expressions, or physical behavior rather than words.