CPM (Cost Per Thousand) Measures the Length of Time an Advertisement

question 145

True/False

CPM (cost per thousand) measures the length of time an advertisement runs.

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Definitions:

Direct Communication

A method of conveying messages or information straightforwardly between parties without intermediaries.

Direct Marketing

A type of advertising strategy that sends promotional messages directly to potential customers without the use of intermediary media.

Personal Selling

The practice of directly interacting with potential buyers to present products or services, understand their needs, and influence their purchasing decisions.

Retail Outlet

A store or shop that sells goods directly to the public, typically located in a storefront, shopping mall, or online platform.