If an Advertisement Appears on CSI Three Times and CSI

question 18

Multiple Choice

If an advertisement appears on CSI three times and CSI has a Nielsen rating of 12.3, the gross rating points (GRP) would be:

• A) 4.1
• B) 12.3
• C) 36.9
• D) there is not enough information to calculate the GRP

---

Definitions:

R-Selected Species

Species characterized by high reproductive rates, small body sizes, and short life spans, typically exploiting unstable or unpredictable environments.

Conservation Biologist

A scientist dedicated to studying ways to preserve and restore biodiversity, focusing on the integration of ecological function and species conservation.

Sensitive Ecosystems

Ecosystems that are highly responsive to environmental pressures or changes, often requiring special attention for conservation or restoration efforts.

Degraded Ecosystems

Ecosystems that have been damaged or impaired, often by human activities, resulting in reduced capacity to provide services and support life.