Many Advertisers Doubt the Validity of the Three-Exposure Hypothesis Primarily

question 175

Multiple Choice

Many advertisers doubt the validity of the three-exposure hypothesis primarily because of:

• A) the number of media now available to advertisers has increased substantially
• B) ad clutter
• C) the power of the Internet
• D) the synergistic effect of using multiple media in an advertising campaign

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Definitions:

Culture Advantageous

The benefits or favorable positions enjoyed by individuals or groups due to their cultural practices, knowledge, or affiliation.

Amish Communities

Traditionalist Christian church fellowships with Swiss German Anabaptist origins, known for simple living, plain dress, and reluctance to adopt many conveniences of modern technology.

Pluralistic Society

A society that accommodates multiple groups, cultures, or viewpoints, allowing for diversity and coexistence.

Globalization

The process by which businesses, cultures, and populations become more interconnected and interdependent through trade, communication, and cultural exchange on a global scale.