Which Is Associated with Traditional Marketing Rather Than Guerilla Marketing

question 25

Multiple Choice

Which is associated with traditional marketing rather than guerilla marketing?

• A) measure success by sales
• B) measure success by profits
• C) based on psychology and human behavior
• D) aims messages at individuals and small groups

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Definitions:

Transitional Probability

Calculated as the proportion of employees, or the number of employees who have historically resided in a given employment state divided by the total number of employees in the job. The transitional probability of termination for a job that has 10 employees and historically has seen 2 leave every year is 2/10, or 20 percent.

Markov Model

A mathematical model that accounts for transitions from one state to another in a system, where the probability of each state depends only on the current state and not on the history of states.

HR Strategy

An organization’s approach to managing its human resources, designed to align HR practices with business objectives to gain a competitive advantage.

HR Shortage

A situation in which there are insufficient qualified candidates available to fill the required positions within an organization.