Of the Following, the Medium That Offers the Most Effective

question 206

Multiple Choice

Of the following, the medium that offers the most effective form of a one-on-one message by the spokesperson in the ad is:

• A)radio.
• B)newspaper.
• C)magazine.
• D)outdoor.

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Definitions:

Reality Principle

A psychoanalytic concept that represents the ability of the mind to assess the external world and act upon it accordingly, often as a counterbalance to the pleasure principle.

Id

In psychoanalysis, the part of the mind responsible for basic instincts and drives.

Sexual Drive

Sexual drive, or libido, is an individual's overall sexual desire or desire for sexual activity.

Human Activity

Any action or task performed by humans, which can include work, leisure, and daily living activities.