Examlex
All of the following are media that would be used in brand spiraling, except:
Holder
The individual or entity that possesses or controls a particular document, instrument, or security, having certain rights to it.
Drawee
A party upon whom a cheque or draft is drawn, typically a bank, responsible for paying the amount specified to the payee.
Negotiable Instruments
Financial documents promising payment to the holder, such as checks, bills of exchange, and promissory notes.
Referral Selling
A type of sales practice in which the purchaser supplies a seller with a list of friends or acquaintances and receives a benefit when sales are made to those people.
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