In Purchasing a Direct Mailing List, a Response List Consists

question 163

Multiple Choice

In purchasing a direct mailing list, a response list consists of individuals who have:

• A)met a specific demographic profile.
• B)responded to previous direct mail offers made by the company purchasing the list.
• C)made purchases or responded to direct mail offers in the past.
• D)responded to a direct mail offer within the last 30 days.

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Definitions:

Unreasonable Abandonment

In legal terms, refers to the act of leaving or surrendering a property or right without just cause or in a manner deemed excessive or unjustified.

Periodic Tenancy

A rental agreement that continues for successive periods (such as month-to-month or year-to-year) until either the landlord or tenant terminates it.

Leasehold

An interest in real property that grants possession rights to the leasee for a specific period of time but does not convey ownership.

Estate for Years

A fixed-term tenancy agreement in real estate that begins and ends on specific dates.