In Purchasing a Direct Mailing List, a Response List Consists

question 163

Multiple Choice

In purchasing a direct mailing list, a response list consists of individuals who have:

• A)met a specific demographic profile.
• B)responded to previous direct mail offers made by the company purchasing the list.
• C)made purchases or responded to direct mail offers in the past.
• D)responded to a direct mail offer within the last 30 days.

---

Definitions:

Alcoholics Anonymous

A worldwide fellowship program for individuals seeking to overcome alcoholism through a 12-step recovery process.

Sin Tax

A form of tax levied on goods or activities considered harmful to society, such as tobacco, alcohol, and gambling, intended to discourage their consumption.

Minimum Drinking Age

The legal age at which an individual is allowed to purchase and consume alcoholic beverages.

Religious Organization

An institution dedicated to the practice and dissemination of a particular religion or belief system.