The Best, Most Effective Point-Of-Purchase Displays Utilize the Following Techniques

question 64

Multiple Choice

The best, most effective point-of-purchase displays utilize the following techniques, except:

• A) keep the color of the display down so the product and signage stand out
• B) make the display versatile so it can be easily adapted by retailers
• C) make the display reusable and easy to assemble
• D) use corrugated cardboard for the display

---

Definitions:

Price

Price refers to the amount of money expected, required, or given in payment for something, representing the value exchange between buyer and seller in a market.

Kinked Demand

A demand curve that has a distinct bend or "kink" at a certain price level, reflecting different elasticity above and below that price.

Marginal Cost

The increase in cost resulting from the production of an extra unit of a good or service.

Output Level

The total amount of goods or services produced by a business or economy during a specific period.