When Customers in a Permission Marketing Program Receive Rewards During

question 135

True/False

When customers in a permission marketing program receive rewards during the program as well as at the beginning, it creates a feeling of reciprocity.

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Definitions:

Order Instrument

An instrument payable to a specific, named payee.

Instrument Payable

A written document that promises the payment of a definite amount of money either on demand or at a future date.

Definite Time

A specified period in contracts or agreements where certain actions or conditions must be met or take place.

Negotiation

The process of discussing and arriving at a mutual agreement between parties, often involving compromise or the making of concessions.