Examlex
Digital direct-to-press is used only in business-to-business marketing due to its costs.
Operating Characteristic
A function or curve that describes the discerning capacity of a statistical test, defining the probabilities of accepting a hypothesis over a range of values.
Sample Size
The number of individuals or observations used in a study, affecting its power and the precision of the results.
Type II Error
A statistical error that occurs when a false null hypothesis is not rejected, missing an actual effect or difference.
Sample Size
The number of observations or data points in a statistical sample.
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