Buzz Marketing Works Because Consumers

question 160

Multiple Choice

Buzz marketing works because consumers:

• A)receive information that is not paid for by the company.
• B)receive information when it is not expected.
• C)can choose if they want to listen or not to the recommendation.
• D)trust the opinions of other people and people like to give their opinions.

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Definitions:

Experience

The knowledge or skill acquired through involvement in or exposure to events.

Individual Differences

The degree to which people exhibit behavioral similarities and differences.

Quiet Accolades

Quiet Accolades are subtle or understated forms of recognition and praise for achievements or contributions, typically not announced publicly.

Motivate

To provide someone with a reason or incentive to do something.